A Message To Garcia Essay

A Message To Garcia Essay-29
So, here's the "message" we might hear today in Hubbard's trifle: Seek inspiration from your children.Pay close attention to the things that leap from your heart."A Message to Garcia" turned out to be an essay of unintended, unexpected "genius" that somehow resonated with the world.

So, here's the "message" we might hear today in Hubbard's trifle: Seek inspiration from your children.Pay close attention to the things that leap from your heart."A Message to Garcia" turned out to be an essay of unintended, unexpected "genius" that somehow resonated with the world.

In the first half of the twentieth century, “to take a message to Garcia” described any daunting challenge. Described by Frank Nugent of "The New York Times" "as undocumented a piece of historical claptrap as the film city has produced," "A Message to Garcia" (1936) saw Rowan (played by John Boles) crawling through an enemy-infested jungle guided by a perfectly coiffed Barbara Stanwyck, and nearly tortured by the evil Alan Hale Sr. No pesky regulators making sure you weren’t grinding rats into your hot dogs or putting alum in your candy. The richest American ever (my topic on Labor Day 2014), J. Rockefeller, was crushing competitors with his Standard Oil.

Had Nugent watched the film with the 79-year- old Rowan, the critic believes Rowan "would have arisen, screaming, and left the theater." Hubbard believed Rowan’s form should be cast in “deathless bronze” and placed on every college campus in the country. Henry Ford was already on the loose, as was Alfred Sloan.

It is not book-learning young men need, nor instruction about this and that, but a stiffening of the vertebrae which will cause them to be loyal to a trust, to act promptly, to concentrate their energies: do the thing—“carry a message to Garcia.” General Garcia is dead now, but there are other “Garcias.” No man who has endeavored to carry out an enterprise where many hands were needed has not been appalled by the inability or unwillingness of workers to concentrate on a task and do it. Nothing is said about the employer who grows old before his time in a vain attempt to get frowzy ne’er-do-wells to do intelligent work, and his long, patient striving with “help” that does nothing but loaf when his back is turned.

Slipshod assistance, foolish inattention, dowdy indifference, and halfhearted work seem to be the rule. In every store and factory there is a constant weeding-out process going on.

He wrote a number of books, including a 14-volume series, Little Journeys to the Homes of the Great. How many years of labor, how many millions of lines of text must he have sweated over in his life, either as author, editor, or publisher?

And yet, the "trifle" inspired by his son, the 1,500 words he knocked out in an hour as untitled filler for his magazine, was reprinted millions of times in dozens of languages, became part of the American lexicon, and was made into two movies.Hubbard was talented and prolific--an author, publisher, artist, and philosopher.He founded the Roycroft Artisan Community in New York and was a leading figure in the Arts and Crafts movement.The employer is continually sending away ‘help’ that have shown their incapacity to further the interests of the business. And I can think of a few people in my life to whom I might like to send his essay. And certainly not to all the employees of the New York Central Railroad. The Pullman Strike of 1894 nearly shut down the nation's railways, cost thirty lives--and led to the creation of Labor Day. In other words, not all forty million people who received the essay, often courtesy of their boss, were apparently so enamored with it as George Daniels of the New York Central Railroad.The Lattimer Massacre of 1897 cost nineteen striking coal miners their lives. Andrew Rowan received the Distinguished Service Cross, retired from the military in 1909, died in 1943, and is buried at Arlington National Cemetery.Then, George Henry Daniels (1842-1908) of the New York Central Railroad sent a telegram asking for one hundred thousand of the “Rowan article in pamphlet form—Empire State Express advertisement on the back.” Unable to meet such demand, Hubbard gave Daniels permission to reprint the article.Daniels, a marketing genius in his own right, turned the essay into a booklet and printed half a million.“It is not book-learning young men need, nor instruction about this or that, but a stiffening of the vertebrae which will cause them to be loyal to a trust, to act promptly, concentrate their energies: do the thing—“Carry a message to Garcia.” Hubbard continues, “Slipshod assistance, foolish inattention, dowdy indifference, and half-hearted work seem the rule” in the American workplace and among his countrymen. And speaking of fighting, the young men Hubbard found lacking in vertebrae and vigor were inclined to do just that.“In every store and factory there is a constant weeding-out process going on. .” I admit, I was a little surprised when I finally read “Message”--and thanks to my wife for buying a copy--and understood the point Hubbard was making. I think of that period at the turn of the century as perhaps the greatest moment of pure, unfettered, grinding capitalism in American history. The Homestead Strike of 1892 was a pitched battle that cost twelve lives. In fact, Avery Moore of the Brotherhood of Locomotive Firemen, writing in their union magazine, took offense at Hubbard and his 1,500 words-of-wisdom, calling the essay "a libel upon manhood." It wins first prize, Moore wrote, for the "brutal system which is degrading men and women to the level of the mechanical." Their well-heeled bosses may have liked "A Message to Garcia," Moore added, but to the common working American it met with a chilly reception.By "Cuban War," Hubbard was referring to the Spanish American War.And “Rowan” was Andrew Summers Rowan (1857-1943), a lieutenant in the United States Army charged with the dangerous mission of delivering a message from President William Mc Kinley to Cuban rebel commander Calixto Garcia. When war broke out between Spain and the United States, it was very necessary to communicate quickly with the leader of the Insurgents.

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