An Investment Analysis Case Study Nike Solution

An Investment Analysis Case Study Nike Solution-44
In those days, Bowerman would often rip apart the Tiger brand shoes to see how he could make them lighter and better.

In those days, Bowerman would often rip apart the Tiger brand shoes to see how he could make them lighter and better.He used to take help from university runners to test his creations and collect their feedback.In 1973, they called their brand Nike after the Greek goddess of victory.

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But in mid 1980s the revenue started dipping mainly because the management did not take note of the aerobics boom.

Nike's competitors had by then developed their business in this segment.

Almost every year after Nike launched its air cushioning technology, it released new versions of Air Max.

Currently, Nike has nearly 40 models under this brand name.

Today, the estimated market value of Nike is about $10.7 billion.

In 1973, BRS signed its first endorsement pact with Ilie Nastase, a professional athlete and ATP tennis star.

The shoes featured gas-filled plastic membranes that could be inserted into the sole for comfort during running.

Invented in the mid 1970s by a NASA engineer, it kept up the revenue of Nike for long.

In a bid to regain its edge, Nike, in 1987, launched a new product called Air Max.

The shoes had two interdependent bags with compressed air inside.


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