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The product (fashionable motorcycle bags and clothing) is supposed to fill a niche in the motorcycle apparel market, which makes the emphasis on fashion also a part of the company’s USP in contrast to the usual sports racing/Americana look that is traditionally produced by competitors.
As the number of educated women who buy and ride motorcycles increases, it becomes clear that there is a market niche for providers that cater to the woman who wants to ride her bike in high fashion- whether she is riding to a party, to work or to a date.
The first 12-18 months of operation will be dedicated to starting a line of bags, as this is a good way to gather experience, contacts and a first following of consumers.
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She has worked as an art director for eight years and has leadership experience, though not very much fashion design experience yet.
Interested in having a selection of full real-life fashion business plan templates in MS Word (alongside their respective financials in Excel) for your project?
Since designing apparel is the mid-term goal of the young enterprise, it makes sense to elaborate the planned product portfolio already at this point.
[fashion business plan example] COMPANY will give special attention to the styles, colors and fits to flatter the curvy woman.