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Two standard metrics that most businesses include in a market segmentation summary are customer age and gender.
Wherever an investor might doubt the validity of a claim, it’s a good idea to include supporting data in the form of a summative visual.
The way Uber breaks down their market with a simple donut chart makes their biggest segment (a key takeaway) really stand out, while the subtler differences between the smaller segments are still evident.
In business plan charts, color should be used only to clarify trends and relationships.
Use color to emphasize single important data points, differentiate between real and projected values, or group related data: Charts, tables, and diagrams should be used in a business plan to summarize and present research that backs up your ideas and strategies.
This template is designed to ensure you’re thinking through all of the important facets of starting a new business or growing an existing one.
It’s intended to help future small business owners consider the full scope of running a business, and identify functional areas they may not have considered or where they may need to level up their skills as they grow.
The sample is set up to help you get a sense of each section and understand how they apply to the planning and evaluation stages of a business plan.
If you’re looking for funding, especially through venture capital, this example won’t be a complete or formal look at a business plan, but it will give you a great place to start and ideas about which sections to expand.
Keeping these tips in mind will ensure that your business plan design feels clean and professional and doesn’t distract from your content.
You want your information, not your formatting, to be the focus!