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The SWOT matrix doesn’t make it easy to see at a glance the key characteristics that differentiate your business from your competitors.
A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it.
If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of one. You start here, today, with certain resources and abilities.
And you want to get to there, a point in the future (usually three to five years out), at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets.Keeping these tips in mind will ensure that your business plan design feels clean and professional and doesn’t distract from your content.You want your information, not your formatting, to be the focus!Video: What Investors Really Think About Your Business Plan.At our Entrepreneur magazine Roundtable, financial pros offer tough talk about the business plans of first-time entrepreneurs: Related: What Investors Really Think About Your Business Plan Video: How Can I Hire Someone to Help Write My Business Plan?If your business plan contains only text, stick with a single-column layout that reinforces the linear flow of the document.If your business plan includes some supporting data in the form of charts and tables, use a two-column layout to juxtapose text with its corresponding data.Key statistics like these can go a long way towards convincing your investors that you’re worth their time and money.If you’re going to include them within larger paragraphs, make sure they stand out by increasing their font weight.Wherever an investor might doubt the validity of a claim, it’s a good idea to include supporting data in the form of a summative visual.The way Uber breaks down their market with a simple donut chart makes their biggest segment (a key takeaway) really stand out, while the subtler differences between the smaller segments are still evident.