Business Plan Tutorial

Business Plan Tutorial-39
Alternatively, this is an opportunity to write a "company analysis" that has the same purpose as an industry analysis, but with the focus on the company.Again, the readers will be extremely well informed so everything has to be relatively new and extremely applicable to the proposed venture.

Alternatively, this is an opportunity to write a "company analysis" that has the same purpose as an industry analysis, but with the focus on the company.Again, the readers will be extremely well informed so everything has to be relatively new and extremely applicable to the proposed venture.

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This section delivers its content in a straightforward and informative manner but with an upbeat and inspirational tone.

The purpose of the business description is to objectively explain and justify your business idea in a positive and enthusiastic manner.

Previous lessons in this tutorial have provided background information and emphasized preparation to write the e-business plan.

The business description section of your e-business plan represents the first substantial section you have to write.

Business Case Box 2A traditional industry analysis is less critical in a business case because the senior management and board of directors will be very knowledgeable about the industry in which the company operates.

However, there would be no harm in highlighting some important industry-based data, especially as it applies to the proposed e-commerce venture.

Also cite or footnote all major data sources so the reader will be able to judge how dependable the data are.

For some businesses in some industries, an extensive industry analysis may be required.

In the United States, the Fed Stats Web site provides access to statistical data from over 100 Federal agencies including (of interest to business plan writers) the International Trade Administration (e.g., U. Industry and Trade Outlook), the Small Business Administration, Bureau of Economic Analysis, Bureau of the Census (e.g., Statistical Abstract of the United States), and the Bureau of Labor Statistics.

Few, if any, countries do a better job at collecting and publishing industrial data than the United States.

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