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You will want your case study to be as clear as day.
With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer.
The following are some tips on how to make your case studies a powerful asset in soliciting business. If it’s someone in the education industry, then make your case studies about your university customers.
You could try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them.
Quoting your customer in their own words will make the case study even more relatable to your ideal customer than you telling the story.
You showcase the value of your product or service in a more tangible way.
You can check out some of Articulates case studies on this page here.
While some people enjoy reading, others may prefer audio, video, or visual representation of your case study.
So consider taking your text-based case studies and re-purposing the content as: The bonus with You Tube videos and infographics is that they are easy to share.
We have written over a hundred case studies for big tech companies over the past couple of years. Your prospects don’t want a rejigged press release or a list of facts – they want a story that they can relate to. This could be how they expanded into new markets, saved time and money on paperwork, or increased productivity without an increase in personnel.
This means finding the unique heart of your customer's story. Whatever it is, make sure it drives the case study.