A dentist office has a big advantage over plenty of other businesses; they know that their audience will be local.
Because of this, if you send out post cards or mailed offers to people within a set radius of your office, you know that you’re guaranteed to hit your target audience. In addition to sending out rounds of postcards every so often to attract new patients, you have a few additional strategies you could use to target specific high-value potential patients.
Remarketing is the practice of reaching out to users you already have an existing relationship with and trying to get them to take a specific action.
You can use remarketing to get users to book their six month check-up, or to connect with potential patients who checked out your site but didn’t convert.
It goes without saying that if your practice is in Ohio, you won’t really be treating patients in Kentucky.
Dentist Business Plan Strategic Planning Business Definition
Dental practices, by their nature, are local businesses, and they rely heavily on the local community to provide patients. This can include anything from attending festivals or sponsoring a little league team, both of which allow you the opportunity to build relationships in person.This includes: Growing your practice isn’t just about attracting new patients.Maintaining relationships with your existing patients matters just as much.Newsletters should contain snippets of valuable information that your audience will to see.After all, if they don’t, you’ll go the way of the unsubscribe button before you know it.Social media gives your practice another excellent way to reach out to potential patients and build or strengthen relationships. Now, when someone follows you on social media, they won’t only be hearing from you once every six months—they’ll have a constant source of communication with you year-round.Facebook is an excellent platform that dental practices can use to build online communities of their patients.All dental practices understand the importance of dental patient marketing.It brings in new patients, and it can even help to strengthen ties with existing patients.Newsletters are a bit like content marketing, only the blog post is delivered right to your patients’ inboxes.It’s about reaching out to them instead of hoping they come to find you.