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Hashtags are often among the most popular topics on various social platforms.

Hashtags are often among the most popular topics on various social platforms.

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#Mc DStories produced a stream of less than complimentary commentary by consumers in 2011.

This hashtag has since become a case study of what can go wrong with hashtags and kept alive by consumer tweets using the #Mc DStories hashtag.

Other hashtag fails include: Hashtags are an efficient method to find content related to specific topics, as well as the people talking about those topics.

Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms.

Hashtags can also be used to share happy news and fun updates.

For example, hashtags have been used to announce the birth of Prince William and Kate’s baby and annual posts by NORAD Ops Center using hashtags #Norad and #Santa tweets to provide updates on Santa’s journey around the world Christmas Eve.People search every day on Pinterest, Twitter, Google , Instagram, You Tube, and other social platforms using words and hashtags with success.When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines.How many times have you seen a Twitter trend or tweet with a hashtag on it? While clicking on it reveals all updates with that hashtag, along with related promoted tweets.The very same function holds true for queries in search engines.This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network.Keep in mind that Facebook isn’t as transparent with hashtag activity, and Linked In doesn’t yet recognize hashtags.As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. Others see hashtags as a way to express the thought of the moment.The truth is, hashtags are widely misunderstood, misused and abused, as demonstrated in the humorous #hashtag skit video below of Jimmy Fallon and Justin Timberlake hashtagging their way through a conversation.For years, hashtags have been used to streamline communication around situations where other mediums of communication such as television, radio and print are not accessible or effective in reaching audiences.Examples of this include the 2009 revolution in Iran when Iranians were able to solicit support in expressing themselves from Twitter users around the world using various hashtags; the tsunami in Thailand; Superstorm Sandy in the U. in 2012; the tornados in Oklahoma in 2013; and a multitude of similar tragedies.


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