Using both secondary research methods and primary research (through interviews) the thesis offers considerable scope for creativity and research rigour.
Suggested initial topic reading: The role of original art in the commercial success of boutique hotels.
Suggested initial topic reading: Capacity in the London hotel market, after the London Olympics 2012.
This dissertation researches the risks in the London hotel market, focussing on over-capacity, in the wake of the London Olympics 2012.
Rural tourism in South Lanarkshire: Leadership and development.
Building on research by Haven-Tang and Jones (2012), this dissertation compares the LEADER programmes in Monmouthshire, and South Lanarkshire, with a greater focus on the latter.A case study examines the move by the London-based travel firm, Abercrombie and Kent, to expand into this market (Haizhou, 2012).Finally, the dissertation considers how Chinese firms may learn from experienced safari providers to develop the market for wholly Chinese-owned providers, without African/Chinese conflict.Additionally, it provides recommendations for hotel operators to minimise such effects after other large-scale events.Suggested initial topic reading: A proposal for a co-operative corporate social responsibility model for small, independent hotels.Rural tourism is especially important in South Lanarkshire, given that its largest towns, East Kilbride and Hamilton, have populations of 75,000 and 48,000 respectively (ONS, 2001).Suggested initial topic reading: Safari tourism in Africa: Marketing to a Chinese clientele.Although the ’boutique’ hotel sector bears so single definition, consensus seems to be drawn that such hotels have relatively few guest rooms, offer a distinctive art and design style, and a high standard of service.This paper considers how much the role of art in hotels has escalated in recent years and has become a characteristic of boutique hotels.Suggested initial topic reading: An evaluation of the success of the Annapurna Conservation Area Project in Nepal and its continuing effects on eco- and adventure tourism.The Annapurna Conservation Project Area in Nepal seeks to redress the balance lost in the expansion of trekking tourism over the last thirty years.