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Plan on a campaign to send marketing messages to people who have just had newborns.Place ads in community papers or in publications that focus on babies and parenting.
Build your marketing plan by reviewing the demographics of your target clients, such as their disposable income with which to buy your photos.
Identify the age group and their location to better understand your market.
Nancy Wagner is a marketing strategist and speaker who started writing in 1998.
She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops.
Standing out from all of the other photographers in your area who also take baby photos means you must show how your business is different.
Take a look at how you take photos, such as the methods you use to put the parents at ease for more natural-looking photos or the creativity you rely on to portray the baby’s cuteness.Having a solid content marketing and PR strategy in place, and investing time to make a plan for your photography business, can pay dividends. There’s no need to wait until the start of next week/month/year. Yep, planning is a big part of what I do because, after all, “If you fail to plan, you are planning to fail”.If you’d like any one-off help with brainstorming ideas, or would like to explore the idea of working 1-2-1 with me so that I can assist you with your content marketing and PR strategy and plan, then please do get in touch.Next month, you could look back over this month and see more time gone by without getting any closer to your goal of getting a photography business started, or you could actually DO one of these ideas and be on your way to reaching your goal.Reading marketing tips isn't the way to get clients. As photographers, we too often think that our only skill to advertise to clients is our photography.She works exclusively with professional photographers, helping them to build their profile via media publicity and to create engaging written content to attract, connect and convert more of their ideal photography clients.Taking adorable photos of cute newborns requires skill and a willingness to work with a subject that doesn’t take direction well.Plan on sending your customers a few photos so they can use them on their mobile devices and social networking sites while building interest from other parents.Set up a Facebook page to share the photos you take, with your clients’ permission, to gain followers who share your site with more people who want beautiful photos of their newborn.Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. Marketing your photography business is one of the most difficult things a new photographer must do.