We’ve evaluated our competition and narrowed it down to three.
And after careful consideration, we’ve listed our strengths as being: better customer experience, more referring partners for our business, and more connections with Philadelphia non-profit groups.
They pay what you want them to pay, and they don’t think twice about it.
So, while they might not be who you’re working with now, it’s important to document who they would be going forward. For our sample photography business plan, we’re going to list the following attributes for this Philadelphia-based photographer’s ideal customer (see if any are on your list, too): While much of the above list seems to have nothing to do with photography, it reveals some interesting marketing opportunities.
Perhaps they could take shots of runners crossing the finish line as promotional pieces for their business.
Or, since their customers’ families typically live far away, perhaps they can leverage some product sales by marketing special holiday keepsake books that help to connect families through photography that live miles away?And sometimes I catch myself thinking, “gosh darn it, how did they get so lucky?”And then I realize that it probably was only a sprinkling of luck on top of a solid foundation of planning and a bucket of sweat to represent their hard work.Because when you realize a list of strengths that your competitors do not have, you may see some opportunities for further growth.The key to market significance and capitalization is to leverage your strengths to their fullest So, while strengths are competitive differentiators, weaknesses are holding you back from even more success.As photographers, most of us just want to be behind the camera. The good news about planning, however, is that you really only need to lay out a photography business plan once a year and then visit it monthly to ensure things are staying on track (or to see if things need adjusting).If we had all the money in the world, we’d pay someone to do our marketing, respond to emails, do our post-processing, and do our business planning for us. If you plan to start a photography business and have never done a photography business plan before, it probably sounds kinda scary, right?List whatever strengths allow you to shine, where your competitors are weak.For our sample photography business plan, we’re going to pretend we’re a portrait photographer in Philadelphia.It’s no use listing weaknesses that you have no interest in improving.Think of your list of weaknesses as an alternative version of your to-do list.