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An "elevator pitch" is a short summary of the plan's executive summary.
A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.
Preparing a business plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing, among others. a good business plan can help to make a good business credible, understandable, and attractive to someone who is unfamiliar with the business.
A pitch deck is a slide show and oral presentation that is meant to trigger discussion and interest potential investors in reading the written presentation.
The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks.
Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation.If a new product is being proposed and time permits, a demonstration of the product may be included.A written presentation for external stakeholders is a detailed, well written, and pleasingly formatted plan targeted at external stakeholders.Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure." The format of a business plan depends on its presentation context.It is common for businesses, especially start-ups, to have three or four formats for the same business plan.In its entirety, this document serves as a road map that provides direction to the business.Business plans may be internally or externally focused.An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.With for-profit entities, external stakeholders include investors and customers, for government agencies, external stakeholders are the tax-payers, higher-level government agencies, and international lending bodies such as the International Monetary Fund, the World Bank, various economic agencies of the United Nations, and development banks.Internally-focused business plans target intermediate goals required to reach the external goals.