Not only will that give you a good idea of what it is you’re aiming for, it will show you the different elements that different restaurants include and the language This is the part where you get to talk about how great your idea is and why.
This is your chance to get your readers, from potential partners and opening staff to investors, excited about your idea—so excited The next thing you will need to include is a sample menu.
By writing a restaurant business plan, you accomplish two things: In structure, a restaurant business plan needs to be like most business plans, but the details need to address the specifics of your vision for a restaurant and how it fills a void in your local market. Sticking with the fine-dining example, what about your market research tells you that you'll be bringing something unique to the market. This is where you tell investors about your hours and how many employees you plan to hire.
What sets your idea apart from other fine-dining options in the area? It's also where you explain the benefits of your establishment for customers, such as its convenient downtown location, or its close proximity to the local interstate exit.
If you’re asking people for money, they’re going to want to know exactly where, how, and why that money is being spent.
An accountant with restaurant industry experience will be able to give you everything you need to show investors, which is essentially a break-even analysis, a capital requirements budget, and a profit and loss statement for the first few years.Think about this section as answering the “why” component of the previous question about your target customers.Once you’ve identified who they will be, outline why they will be choosing your restaurant over anyone else’s. Do you offer conveniences that other local restaurants don’t?Many people dream of opening a restaurant and see it as an opportunity to turn a love for entertaining or cooking into a business.Unfortunately, for many restaurateurs, the reality of running a restaurant is not what they expected.For example, will you be using consultants or affiliate programs?Partners and investors will want to see that you’ve thoroughly thought through how your restaurant will be run and the people who will carry out your plan.This is where you would explain to investors that you've hired a consultant who specializes in negotiating the purchasing of liquor licenses to handle that aspect of your business. At minimum, it often is a good idea to hire a professional to assist with designing a business plan.Several of our restaurant & food service clients have graciously provided permission for us to share their plans with you.Be sure to pay particular attention to the composition and structure of your management team.These are the key people that can make or break your success.