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By conducting research, you can identify the age group, gender, lifestyle and other demographic characteristics of the people who have shown interest in your product or service.It is important to provide statistics, analysis, numbers and supporting facts that can show the reader there is a demand for your product or service.TARGET MARKETThe Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.
Any capital that the firm obtains will be used to promote the "small business focus" of the firm and cover basic operational costs.
For the firm to realize its full potential, the founders would require compensation equivalent to full-time employment while pursuing initial clients and creating a backlog of work requests.
John's participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.
Todd currently functions as an experienced analyst for a Big Five consulting firm, working with Fortune 100 and Fortune e-50 firms to solve their business and technology issues. Cordell, Managing Director: Ben has worked in business development, account management, systems engineering, marketing, and product development positions at Life Serv and ONE Co. Ben currently functions as a corporate strategy specialist at Life Serv, discovering and developing merger, acquisition and strategic partnership opportunities.
If the product or service is not unique, maybe the location is ideal or a large market allows room for competition.
It is important to use facts and numbers to show how your business will be profitable.Last year the doors to 898,000 new businesses opened in the United States for the first time.Most of these businesses were created by entrepreneurs who envisioned an opportunity to develop a new product or service, and pursued that vision in search of independence and financial reward.Use the numbers, facts and findings to back up statements in your marketing plan.You can also design a questionnaire, create an online survey and search available databases and other resources to find the information you need to build your marketing plan.As we determine how best to enlarge our operations, we will consider expanding the business as defined in our strategy.UNIQUENESS OF SERVICESThe Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.The executive summary is an overview of the key points contained in your marketing plan and, even though it is written last, it should be positioned at the beginning of the plan.This summary is usually the first section that a potential investor or lender will read and you may want to give it extra attention.When developing a general profile of your customers, you might want to define them by: For example, a clothing manufacturer may consider a number of possible target markets: toddlers, athletes or teenagers.By compiling a general profile of each of your possible markets, you can decide which ones are the most realistic, pose the least risk or are more likely to show a profit.