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Focus on where you are strong and put others in place where you need support and are not the expert.
Startup Costs: $2,000 - $10,000 Home Based: Can be operated from home. The starting point for any business is research, which can include the local cosmetics counter.
There’s a lot of emphasis on natural, organic products these days, so a skin care line that’s transparent about ingredients could be a wise decision in terms of product marketing and consumer acceptance.
it’s all been very exciting, and there are things happening in 2014 that we can’t yet talk about, but which should really help us spread awareness of our brand.
We sell online at present on our website, and are also available from a number of leading online retailers.
We plan to at least double our product range during 2014 Studying product development was the first step.
Then we wrote a sound Business Plan and managed to get a small business bank loan to help us with the costs of all the necessary product testing.
In 1999, Maria Hatzistefanis didn’t know anything about starting a business -- and she definitely didn’t know anything about creating beauty products.
What she did know, however, was that she had a very good idea: skincare products that addressed specific consumer concerns, from dark circles to large pores.
It took a while to prepare the Plan, but it was really worthwhile, and we review it regularly to keep us on track. I have invested a lot of money in the business, and it’s taken longer than we originally anticipated to get the brand known and grow sales.
We have attended Trade Shows and Exhibitions, but the best way has been using social media, especially Twitter. However, we really believe in our products, and 2014 looks as if it’s going to be a great year for us. I have a clear vision of where the business is going and what the benefits to us and others will be when it succeeds.