Mixing entertainment with advice You’ll only keep your audience engaged if you can ensure your output is multi-faceted.Just as Steven Bartlett’s combines honest advice with lighter or more colourful moments, so too should your content demonstrate the breadth of your character.The making of an influencer Becoming an influencer is an attainable goal for just about anyone, given the right tactics.
Take this example from one of our recent case studies: “The impact this work had on our business was significant,” says the VP. Without Ko Marketing overseeing the strategic big picture, as well as the dozens of day-to-day details, we’d have a hard time achieving the same results, which includes terrific rankings and a big increase in the right kind of traffic.” You can tell a much richer story with quotes vs. If you have a well-known customer that’s willing to let you use their name, that does help to establish your credibility as well.
But, don’t wait for a high-profile client to develop a case study. Without customer testimonials, the content on your site will only get you so far in the buying process.
Of course, Ad Words has it easier than most brands when it comes to offering its generous promotions – the cost of facilitating its ad service must be relatively low compared with the price account holders pay per-click.
What’s to stop them giving away a chunk of Ad credit with a high price tag to a hearty share of their new customers, when that ad credit costs them, the service provider, very little indeed?
You can expect to leave with some original ideas to add into your B2B marketing strategy.
Founded just three years ago, this meme factory has risen to become one of the biggest B2B brands in social marketing, offering clients the opportunity to appear on immensely popular channels like Love Food (Instagram, 6.8m followers), Be Fit Motivation (Twitter, 1.78m followers) and Hogwarts Logic (561,000k followers).On Steve Bartlett’s, the celebrated misogynist Dapper Laughs sits snugly alongside Paul Mason, the economist.Building Brand Bartlett is a constant endeavour, resulting in daily You Tube videos showing the 24-year-old espousing worldly wisdom, acting altruistically and – in one memorable instalment – having a football kicked at his testicles.His Twitter background photo shows him speaking to a packed auditorium; his wealth is regularly made conspicuous in social posts (“I’LL GIVE MY ROLEX TO CHARITY IF I DON’T DO IT,” yells one video title); and his newspaper appearances invariably mention how he founded Social Chain at the tender age of 21.You don’t have to give away your watch to convince people you’re successful – but you do need to consistently communicate success to your audience.This would suggest you’ll have a far better chance of finding a following if you can present yourself as successful.Steve Bartlett is no shrinking violet in this regard.Becoming a regular fixture Steve Bartlett’s vlogs go out every evening at 8 o’clock sharp, providing a regular fixture for his audience.Publishing content regularly breeds habitual consumption, and thereby, loyalty.If, like Ad Words, you can boast impressive numbers in a B2B promotion, you’ll stand a good chance of getting noticed.So if you’re a software provider whose digital toolkit costs £159/month to use, why not rebrand your 1 month’s free trial as a £159 voucher?