It both introduces and summarizes your entire idea.
Investors will want to understand what can make customers choose your restaurant over your competitors.
The marketing section explains your marketing strategy and how you plan to promote the restaurant both before and after opening.
The company overview introduces information about the ownership structure, location, and business concept.
Outline the vision for the customer's experience. Identify the service style, design, layout, theme, and all the unique aspects of your restaurant.
Investment Plan In this section, you explain the initial investment you’re hoping to receive and how you plan to spend the money in the first year.
This will usually include kitchen equipment, furniture, payroll, legal fees, marketing, and some working capital.2.
A business plan provides business owners, stakeholders, investors, and leaders with an organized plan for how you will make your vision for your new restaurant a reality, making sure that nothing is overlooked as you grow your business.
When you're in the weeds with construction, licensing, staffing and other operational stressors, your business plan will act as a roadmap and help you stay focused.
This is also a great place to discuss your business’s core values.
In this section, begin to explain the high-level elements of the proposed business.